Data Protection

We are delighted that you are visiting our website. The protection and security of your personal information whilst using our website is very important to us. We would therefore like to take this opportunity to inform you about which of your personal data we collect when you visit our website and for what purposes this data is used.
This privacy policy applies to the website of Maschinenbau Silberhorn GmbH, which is accessible via the domain www.maschinenbau-silberhorn.de and its various subdomains (‘our website’).

 

Who is responsible and how can I contact them?

The data controller responsible
for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

Maschinenbau Silberhorn GmbH
Eichenbühl 8
92331 Lupburg
Tel.: 09492-9425-0
Email: info@maschinenbau-silberhorn.de 

 

Data Protection Officer

Datenschutz Pöllinger GmbH
Dresdner Str. 38
92318 Neumarkt
Tel.: 09181-2705770
Email: datenschutz@datenschutz-poellinger.de

 

Our information obligations pursuant to Articles 13 and 14 of the GDPR can be found here:

 

What is personal data?

Personal data is information about you that enables you to be identified. This includes, for example: your surname, first name, address and email address. In some cases, we require your name and address, as well as further information, in order to be able to provide you with the items or services you have requested. We only store the data that you have provided to us automatically or voluntarily.

 

How is personal data processed?

In some sections of our website, we offer you the opportunity to contact us or make use of certain services. We store the personal data provided in this context solely for the purpose for which it was provided to us, such as to process your enquiry or to answer any questions you may have.

 

What data is requested?

Where our website provides the option to enter personal or business data (email addresses, names, addresses), the disclosure of such data by the user is entirely voluntary. The use of all services offered is – insofar as technically possible and reasonable – also permitted without providing such data or by providing anonymised data or a pseudonym. However, by providing the optional data correctly, you enable us to provide you with personalised and individual support.

 

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

 

Is the confidentiality of email correspondence/the contact form guaranteed?

Should you wish to contact us using your own email account, please note that the confidentiality of the information transmitted may not be guaranteed under certain circumstances.

Where data is collected and processed via our contact form, it is encrypted before being transmitted. You are also welcome to send us confidential information by post.

 

Is data logged when I visit the site?

Every time a user accesses a page on our website and every time a file is retrieved, access data relating to this process is stored in a log file on our server.

  • IP address
  • Page from which the file was requested
  • Date, time
  • Browser type and browser settings
  • Operating system
  • the page you visited
  • Amount of data transferred
  • Access status (file transferred, file not found, etc.)

This data is not combined with other data sources. Processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

 

Do you use cookies?

Cookies are small text files that we send to the browser on your device during your visit to our website and which are stored there. As an alternative to using cookies, information may also be stored in your browser’s local storage. Some functions of our website cannot be provided without the use of cookies or local storage (technically necessary cookies). Other cookies, however, enable us to carry out various analyses, so that we are able, for example, to recognise the browser you are using when you visit our website again and to transmit various pieces of information to us (non-essential cookies). Among other things, cookies help us to make our website more user-friendly and effective for you by, for example, tracking your use of our website and identifying your preferred settings (such as country and language settings). Where third parties process information via cookies, they collect this information directly via your browser. Cookies do not cause any damage to your device. They cannot execute programmes and do not contain viruses.

We provide information about the specific services for which we use cookies in the individual processing operations. Detailed information on the cookies used can be found in the cookie settings at the top of this privacy policy.

 

How can you influence the use of personal data?

Naturally, you have the sole right to decide whether and for what purposes we may use your data. Furthermore, you alone determine whether we may use your data for the purposes of advice, advertising and market research. Here too, of course, you may withdraw your consent at any time once it has been given.
We adhere to the principles of data avoidance and data minimisation. We therefore only store your personal data for as long as is necessary to fulfil the purposes set out here or as required by the various retention periods stipulated by law. Once the relevant purpose no longer applies or these retention periods have expired, the corresponding data will be blocked or deleted as a matter of routine and in accordance with legal requirements.

 

What security measures have we put in place?

We have put in place technical and administrative security measures to protect your personal data against loss, destruction, manipulation and unauthorised access. All our staff and service providers are bound by us to maintain confidentiality and to comply with data protection regulations.
Whenever we collect and process personal data, it is encrypted before being transmitted. This means that your data cannot be misused by third parties.

 

Will this privacy policy be amended?

In light of current developments, such as amendments to the Federal Data Protection Act (BDSG-neu, GDPR, TDDDG), we will update this privacy policy where necessary.

 

How can I check, correct, withdraw or delete my data?

Subject to the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG), you, as the data subject, have the right to:

  • access, in accordance with Article 15 of the GDPR and Section 34 of the BDSG, to the personal data held about you in the form of meaningful information regarding the details of the processing, as well as a copy of your data;
  • Rectification, in accordance with Article 16 of the GDPR, of any inaccurate or incomplete data stored by us;
  • Erasure, in accordance with Article 17 of the GDPR, of the data we hold about you, provided that the processing is not necessary for the exercise of the right to freedom of expression and information, to fulfil a legal obligation, or for reasons of public interest, or for the establishment, exercise or defence of legal claims;
  • Restriction of processing in accordance with Article 18 of the GDPR, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer require the data and you object to its erasure because you require it to establish, exercise or defend legal claims, or you have objected to the processing in accordance with Article 21 of the GDPR.
  • Data portability pursuant to Article 20 of the GDPR, where you have provided us with personal data on the basis of consent pursuant to Article 6(1)(a) of the GDPR, Section 25(1) of the TDDDG or on the basis of a contract pursuant to Article 6(1)(b) of the GDPR, and this data has been processed by us using an automated procedure. You will receive your data in a structured and machine-readable format, or we will transfer the data directly to another controller, provided this is technically feasible.
  • You have the right to object, in accordance with Article 21 of the GDPR, to the processing of your personal data, insofar as this is carried out on the basis of Article 6(1)(e) or (f) of the GDPR and there are grounds for this arising from a particular situation, or where the objection relates to direct marketing. However, the right to object does not apply if compelling legitimate grounds for the processing are demonstrated, or if the processing is carried out for the purpose of establishing, exercising or defending legal claims. Where the right to object does not apply to specific processing operations, this will be stated in the relevant section.
  • Withdrawal of your consent in accordance with Article 7(3) of the GDPR with effect for the future. You may lodge a complaint with a supervisory authority in accordance with Article 77 of the GDPR if you believe that the processing of your personal data infringes the GDPR. You may contact the supervisory authority for your usual place of residence, your place of work or our registered office. Further information on the supervisory authorities in the European Union can be found here.

Legal basis for processing

Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG serve as the legal basis for our company’s processing operations where we obtain consent for a specific purpose of processing. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party – as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration – the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of enquiries regarding our products or services. Where our company is subject to a legal obligation requiring the processing of personal data, such as to fulfil tax obligations, the processing is based on Article 6(1)(c) of the GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and their name, age, health insurance details or other vital information subsequently had to be disclosed to a doctor, a hospital or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, where the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest might be assumed if the data subject is a customer of the controller (Recital 47, second sentence, of the GDPR).

 

Who receives my data?

We only disclose your personal data, which we process on our website, to third parties if this is necessary to fulfil the purposes and is covered by the legal basis (e.g. consent or the safeguarding of legitimate interests) in each individual case. Furthermore, we may disclose personal data to third parties in specific cases where this serves to establish, exercise or defend legal claims. Potential recipients may then include, for example, law enforcement agencies, solicitors, auditors, courts, etc.

Where we use service providers to operate our website who process personal data on our behalf as part of a data processing arrangement in accordance with Article 28 of the GDPR, these may be recipients of your personal data. Further information on the use of data processors and web services can be found in the overview of the individual processing operations.

 

How exactly is my data processed?

Below, we provide information on the individual processing operations, the scope and purpose of data processing, the legal basis, the obligation to provide your data and the respective retention period. No automated decision-making, including profiling, takes place in individual cases.

 

Provision of the website

Nature and scope of processing
When you access and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a so-called log file:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the file accessed
  • Website from which access is made (referrer URL)
  • Browser used and, where applicable, your computer’s operating system, as well as the name of your internet service provider

Our website is not hosted by us directly, but by a service provider who processes the aforementioned data on our behalf for the purpose of providing the website, in accordance with Article 28 of the GDPR.

Purpose and legal basis
The processing is carried out to safeguard our overriding legitimate interest in displaying our website and ensuring its security and stability, on the basis of Article 6(f) of the GDPR. The collection of the data and its storage in log files is strictly necessary for the operation of the website. There is no right to object to the processing due to the exception under Article 21(1) of the GDPR. Insofar as the continued storage of log files is required by law, the processing is carried out on the basis of Article 6(1)(c) of the GDPR. There is no legal or contractual obligation to provide the data; however, it is technically impossible to access our website without providing the data.

Retention period 
The aforementioned data is stored for the duration of the website’s display and, for technical reasons, for a maximum of 7 days thereafter.

 

Contact form

Nature and scope of processing
On our website, we offer you the option to contact us via a form provided for this purpose. The information collected via mandatory fields is required to process your enquiry. In addition, you may voluntarily provide further information which you consider necessary for the processing of your contact enquiry.
When using the contact form, your personal data will not be disclosed to third parties.

Purpose and legal basis
The processing of your data when using our contact form is carried out for the purpose of communication and processing your enquiry on the basis of your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. Insofar as your enquiry relates to an existing contractual relationship with us, the processing is carried out for the purpose of fulfilling the contract on the basis of Article 6(1)(b) of the GDPR. There is no legal or contractual obligation to provide your data; however, it is not possible to process your enquiry without the information in the mandatory fields. If you do not wish to provide this data, please contact us by other means.

Retentionperiod
Where you use the contact form on the basis of your consent, we will store the data collected for each enquiry for a period of three years, starting from the date your enquiry is dealt with or until you withdraw your consent.
If you use the contact form in the context of a contractual relationship, we will store the data collected for each enquiry for a period of five years from the end of the contractual relationship.

 

Contact form for job applicants

Nature and scope of processing
On our website, we offer you the option to submit a job application to us via a form provided. The information collected via mandatory fields is required to process your enquiry. In addition, you may voluntarily provide further information which you consider necessary for the processing of your enquiry.
When using the application form, no data is passed on to third parties.

Purpose and legal basis
The processing of your data resulting from the use of the application form is carried out for the purpose of processing your application and deciding on the establishment of an employment relationship, in accordance with Section 26 of the Federal Data Protection Act (BDSG). There is no legal or contractual obligation to provide your data; however, it is not possible to process your application without the information in the mandatory fields. If you do not wish to provide this data, please use other methods to apply to us.

Retention period 
We store the data collected for the duration of the application process; in the event that you are not appointed, for a period of six months from the date of rejection; and in the event of appointment, for a period of seven years following the end of your employment.

 

Presence on social media platforms

We maintain so-called fan pages, accounts or channels on the networks listed below in order to provide you with information and offers via social media and to offer you further ways to contact us and find out about our services. Below, we explain which data we, or the relevant social network, process in connection with your access to and use of our fan pages/accounts.

Data we process about you 
If you wish to contact us via Messenger or direct message on the relevant social network, we will generally process your username, which you use to contact us, and may store any further data you provide, insofar as this is necessary to process or respond to your enquiry.
The legal basis is Article 6(1)(f) of the GDPR (processing is necessary for the purposes of the legitimate interests pursued by the controller).

(Statistical) usage data we receive from social media platforms 
We receive statistics relating to our accounts that are automatically provided via Insights features. The statistics include, amongst other things, the total number of page views, ‘Likes’, details of page activity and post interactions, reach, video views, and information on the proportion of men and women amongst our fans and followers.
The statistics contain only aggregated data that cannot be traced back to individual persons. We are therefore unable to identify you from this information.

What data the social networks process about you 
You do not need to be a member of the relevant social network to view the content on our fan pages or accounts, and no user account for that social network is required for this purpose.
Please note, however, that when you visit the relevant social network, it collects and stores data even from website visitors without a user account (e.g. technical data required to display the website to you) and uses cookies and similar technologies, over which we have no control. Further details can be found in the privacy policies of the respective social network.
If you wish to interact with the content on our fan pages/accounts – for example, by commenting on, sharing or ‘liking’ our posts – and/or contact us via messaging functions, you must first register with the relevant social network and provide personal data.
We have no control over the data processing carried out by the social networks in connection with your use of their services. To the best of our knowledge, your data is stored and processed in particular in connection with the provision of the respective social network’s services, and furthermore to analyse usage behaviour (using cookies, pixels/web beacons and similar technologies), on the basis of which interest-based advertising is displayed both within and outside the relevant social network. It cannot be ruled out that, in the process, your data may also be stored by the social networks outside the EU/EEA and passed on to third parties.
Information on, amongst other things, the exact scope and purposes of the processing of your personal data, the retention period/deletion, and policies on the use of cookies and similar technologies in connection with registration and use of the social networks can be found in the privacy policies/cookie policies of the social networks. You will also find information there regarding your rights and options to object.

 

Facebook

When you visit our Facebook page, Facebook collects, amongst other things, your IP address and other information stored on your computer in the form of cookies. This information is used to provide us, as the operators of the Facebook pages, with statistical information regarding the use of the Facebook page. Facebook provides further information on this at the following link: https://de-de.facebook.com/help/pages/insights.
We are unable to draw any conclusions about individual users from the statistical information provided. We use this information solely to cater to the interests of our users, to continuously improve our online presence and to ensure its quality.
We collect your data via our fan page solely to facilitate communication and interaction with us. This collection generally includes your name, the content of your messages and comments, as well as the profile information you have made ‘public’.
The processing of your personal data for the purposes set out above is based on our legitimate business and communication interests in providing an information and communication channel in accordance with Article 6(1)(f) of the GDPR. Should you, as a user, have given your consent to data processing to the respective social network provider, the legal basis for the processing extends to Article 6(1)(a), Section 25(1) of the German Teleservices Data Protection Act (TDDDG) and Article 7 of the GDPR.
As the actual data processing is carried out by the social network provider, our ability to access your data is limited. Only the social network provider is authorised to have full access to your data. Consequently, only the provider can directly take and implement the necessary measures to fulfil your user rights (requests for information, requests for erasure, objections, etc.). The most effective way to exercise these rights is therefore to contact the relevant provider directly.
We are jointly responsible with Facebook for the personal data contained on the fan page. Data subjects’ rights may be exercised with Facebook Ireland as well as with us.
Under the GDPR, the primary responsibility for the processing of Insights data lies with Facebook, and Facebook fulfils all obligations under the GDPR with regard to the processing of Insights data; Facebook Ireland makes the key elements of the Page Insights Supplement available to data subjects.
We do not make any decisions regarding the processing of Insights data or any other information arising from Article 13 of the GDPR, including the legal basis, the identity of the data controller and the retention period for cookies on users’ devices.
Further information can be found directly on Facebook (Supplementary Agreement with Facebook): https://www.facebook.com/legal/terms/page_controller_addendum.

 

XING

XING is a social network operated by XING SE, based in Hamburg, Germany, which enables users to create personal and professional profiles. Users can maintain their existing contacts and make new ones. Companies can create profiles to which they can upload photos and other company information. Other XING users have access to this information and can write their own posts and share this content with others.
The focus is on professional exchange on specialist topics with people who share the same career interests. Furthermore, XING is frequently used by companies and other organisations to recruit staff and present themselves as attractive employers.
Further information on XING can be found at: corporate.xing.com/de/unternehmen/
Further information on data protection at XING can be found at: https://privacy.xing.com/de/datenschutzerklaerung.
We do not collect or process any personal data via our XING company page.

 

YouTube

YouTube is a video-on-demand service that enables users to upload, view and share videos, including film and music clips as well as user-generated content. The provider is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, or Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information on YouTube can be found at: https://www.youtube.com/intl/de/about/
Further information on data protection at YouTube can be found at: https://policies.google.com/privacy
Further questions regarding data protection are answered here: https://policies.google.com/technologies/product-privacy

 

BugHerd

Nature and scope of processing
We use BugHerd from Splitrock Studio Pty. Ltd., 203 Langridge St Abbotsford, VIC 3067, Australia, as a bug tracker to detect code errors at an early stage and thereby ensure the technical functionality of our online service. In doing so, anonymous information is collected about the device on which the error occurred and the time at which the error was detected. In some cases, user sessions may also be recorded to facilitate the resolution of the error. Splitrock Studio Pty. Ltd. does not analyse this data for advertising purposes.

Purpose and legal basis
The use of the bug tracker is based on our legitimate interests, i.e. our interest in the secure and error-free provision and optimisation of our online services in accordance with Article 6(1)(f) of the GDPR.

Retention period 
The exact retention period varies from case to case. Data is deleted as soon as we have rectified the error and no longer require access to the error details. Further information on the retention period from Splitrock Studio Pty. Ltd. can be found in the BugHerd privacy policy: https://bugherd.com/privacy.

 

Matomo (Piwik)

This website uses Matomo, an open-source software programme that collects and stores data. This information is used for marketing and optimisation purposes. To this end, Matomo creates pseudonymous usage profiles from the data. For these purposes, the software stores cookies (text files) on your computer, which can be used to analyse your use of the website. Your IP address is anonymised immediately after processing and before storage. The data collected via Matomo is stored on our own servers. It is not passed on to third parties.

If you do not wish Matomo to store cookies, you can prevent the installation of cookies via your browser settings (you can find information on this in your browser’s help function). In this case, you may not be able to use all the features of the website.

 

Google Analytics

On the basis of our legitimate interests (i.e. our interest in the analysis, optimisation and commercial operation of our online service within the meaning of Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google Inc. (‘Google’). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to analyse how users use our website, to compile reports on activity within the website, and to provide us with other services relating to the use of this website and internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We use Google Analytics to ensure that adverts placed within Google’s advertising services and those of its partners are shown only to users who have demonstrated an interest in our online service or who exhibit certain characteristics (e.g. interests in specific topics or products, determined on the basis of the webpages visited), which we transmit to Google (so-called ‘remarketing’ or ‘Google Analytics audiences’). We also use Remarketing Audiences to ensure that our adverts are tailored to users’ potential interests and do not come across as intrusive.

We only use Google Analytics with IP anonymisation enabled. This means that users’ IP addresses are truncated by Google within Member States of the European Union or in other States party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser is not combined with other data held by Google. Users can prevent the storage of cookies by adjusting the settings in their browser software; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online service, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link: tools.google.com/dlpage/gaoptout.

Further information on Google’s use of data, as well as options for settings and opting out, can be found on Google’s websites: www.google.com/intl/de/policies/privacy/partners (‘How Google uses data when you use our partners’ websites or apps’), www.google.com/policies/technologies/ads (‘How Google uses data for advertising purposes’), www.google.de/settings/ads (‘Manage the information Google uses to show you adverts’).

 

Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service identifies visits to our website by businesses using IP addresses and displays publicly available information to us, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyse user behaviour on our website and processes domains from form submissions (e.g. ‘leadinfo.com’) in order to correlate IP addresses with companies and improve its services. Further information can be found at www.leadinfo.com. You can opt out on this page: www.leadinfo.com/en/opt-out. If you opt out, your data will no longer be collected by Leadinfo.

 

Google CDN

We use Google CDN to ensure the proper delivery of our website’s content. Google CDN is a service provided by Google Ireland Limited, which acts as a Content Delivery Network (CDN) on our website. A CDN helps to deliver content from our website – in particular files such as graphics or scripts – more quickly by utilising servers distributed regionally or internationally. When you access this content, you establish a connection to servers operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and, where applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Google CDN. The use of the Content Delivery Network is based on our legitimate interests, i.e. our interest in the secure and efficient provision and optimisation of our online services in accordance with Article 6(1)(f) of the GDPR. We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google CDN: https://policies.google.com/privacy.

 

Google Maps

Nature and scope of processing
We use the Google Maps mapping service to generate directions. Google Maps is a service provided by Google Ireland Limited, which displays a map on our website. When you access this content on our website, you establish a connection to the servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and, where applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes stated above and to maintain the security and functionality of Google Maps.

Purpose and legal basis
The use of Google Maps is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG.

Retention period 
We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the Google Maps Privacy Policy: https://policies.google.com/privacy.

 

Google reCAPTCHA

Google reCAPTCHA is a service provided by Google Ireland Limited and enables us to distinguish whether a contact enquiry originates from a natural person or is generated automatically by a programme, e.g. when completing online forms. ‘reCAPTCHA’ prevents attacks by, for example, so-called bots. We use ‘reCAPTCHA’ provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: www.google.de/intl/de/policies/privacy/; Google’s Terms of Service: https://www.google.com/intl/de_de/help/terms_maps.html

 

Newsletter distribution via CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter: “CleverReach”). CleverReach is a service that enables the organisation and analysis of newsletter distribution. The data you provide in order to subscribe to the newsletter (e.g. email address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent via CleverReach enable us to analyse the behaviour of newsletter recipients. This allows us, amongst other things, to analyse how many recipients opened the newsletter and how often each link in the newsletter was clicked. With the help of so-called conversion tracking, it is also possible to analyse whether a predefined action (e.g. the purchase of a product on this website) took place after a link in the newsletter was clicked. Further information on data analysis via CleverReach newsletters is available at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking.

Data processing is carried out on the basis of your consent (Article 6(1)(a) of the GDPR). You may withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of any data processing operations that have already taken place remains unaffected by the withdrawal.

If you do not wish your data to be analysed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list once you have unsubscribed. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on the retention of data on the blacklist. You may object to this retention provided that your interests outweigh our legitimate interest.

For further details, please refer to CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz.

Conclusion of a data processing agreement 
We have concluded a data processing agreement with the provider of CleverReach and fully comply with the strict requirements of the German data protection authorities when using CleverReach.